Using Microdata to Generate Search Impact

HTML5 Microdata

What Is Microdata? Microdata is an HTML 5 specification you can use to define, describe and nest specific pieces of site information within existing content on web pages. Microdata helps technologies such as search engines and web crawlers better understand what information is contained in a web page. By providing microdata (also called “Rich Snippets” by [...]

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28 Blogs You Should Be Reading

27 Blogs You Should Be Reading

Over the past few months I've been asked several times what blogs I read and which ones I would recommend to others. Even though everyone will find value from different sources, there are many blogs that consistently deliver quality content.

I've attempted to list a handful of the best blogs in several categories. This should provide a starting point for those interested in the various topics. Experienced marketers probably already know most of these, but hopefully you'll find a few more to add to your RSS feed.

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11 Awesome Lists of 2011 Online Marketing Predictions

Social Media Crystal Ball 2011

As we kick of the new year it's interesting to see what industry experts feel will be the next big trends in online marketing. Here's a list of 11 posts that predict what's in store for social media, location based services, online video, search and more.

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5 Ways Google Instant Impacts PPC & SEO

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Google has announced a revolutionary change to their search process: Google Instant. With Google Instant, you get search results in real-time, as you type. You can watch the results change in your search query box without ever pressing enter. Give it a try now if you want.

So is Google Instant a game changer for marketers? Yes. And here’s why.

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