Using Microdata to Generate Search Impact

HTML5 Microdata

What Is Microdata? Microdata is an HTML 5 specification you can use to define, describe and nest specific pieces of site information within existing content on web pages. Microdata helps technologies such as search engines and web crawlers better understand what information is contained in a web page. By providing microdata (also called “Rich Snippets” by [...]

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SEO Refocus — And What It Means To Marketers

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SEO Means Traffic Marketers are equally focused on SEO to generate leads (32%) and drive website traffic (34%). And the vast majority of them have a single SEO objective: 42% turn to SEO to increase website traffic, compared to only 29% for lead generation. According to a recent study published by eMarketer, with findings from [...]

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11 Awesome Lists of 2011 Online Marketing Predictions

Social Media Crystal Ball 2011

As we kick of the new year it's interesting to see what industry experts feel will be the next big trends in online marketing. Here's a list of 11 posts that predict what's in store for social media, location based services, online video, search and more.

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Inbound Marketing Summit: Day 2 Highlights

Inbound Marketing Summit

The Inbound Marketing Summit is THE event for inbound marketers. Here’s the recap of several of the Day 2 sessions with key points, videos and slide presentations.

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5 Ways Google Instant Impacts PPC & SEO

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Google has announced a revolutionary change to their search process: Google Instant. With Google Instant, you get search results in real-time, as you type. You can watch the results change in your search query box without ever pressing enter. Give it a try now if you want.

So is Google Instant a game changer for marketers? Yes. And here’s why.

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