Mobile on the Move
We’re getting pretty accustomed to hearing that mobile is the next big thing. It’s interesting to see how the landscape is shifting even as it grows and expands. Predictably, there are more email opens and we’re seeing an increase in responsive emails to adapt to that change. Perhaps less predictable are the increases in Android users and the rise of mobile-only Internet users [...]
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Since our first look at mobile email marketing statistics last April, we’ve seen tremendous growth in mobile email adoption by smartphone and tablet users. The rise in which email recipients have taken to accessing their email on mobile devices has been remarkable. Within months, mobile went from being for “early adopters only” to leading both [...]
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There are 6.8 billion people on the planet. 4 billion people worldwide use a mobile phone. Only 3.5 billion use a toothbrush. Smartphone adoption is rising 37% each year, and in a recent study more than 50% of marketers believed that a mobile program could help them increase sales and acquire new customers. (Frankly, we’re not sure what the other 50% are thinking.) Here are eight steps to help you prepare for mobile email marketing and the mobile customer experience.
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36% of all emails are opened on a mobile device. Email opens on mobile devices have increased 80% in the last six months. The iPhone has taken the number 1 spot in email client opens, accounting for 20% of all email opens.
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The vast majority (79%) of US smartphone and tablet owners have used their mobile devices for shopping-related activities. Those activities include locating a store, redeeming coupons and purchasing. Most smartphone owners browse online but prefer to make a purchase in a physical store.
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Mobile email views increased 82.4% year-over-year from Mar. 2011 through Mar. 2012. Mobile email will overtake desktop and webmail email by June 2012.
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The number of mobile smartphone users is growing rapidly, and with that comes an increase in the number of email users accessing their email via their mobile device. Email marketers need to be aware of this shift in email consumption and craft their campaigns accordingly.
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There’s a gap between today’s multi-channel customer and too many marketers that don’t use or can’t measure multi-channel marketing. Most of us have mobile devices and use social media regularly. 25% of American mobile Web users are mobile-only (mobiThinking). Meanwhile 46% of US smartphone and tablet users plan to make holiday purchases via mobile devices [...]
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Mobile devices are handy, personal and we tend to carry them with us always. Nielsen estimates by the end of 2011, one in two Americans will have a mobile device. Always on, global, flexible and agile, mobile is where many of us meet the Internet, companies, products and services. The mobile wave is here. 50% [...]
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The mobile space is growing, expanding and evolving, raising a lot of questions and presenting a range of opportunities for marketers.
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