92% of consumers trust recommendations from their friends. We use and trust word-of-mouth for all manner of products and services, with or without brand involvement. Word-of-mouth works better and is more measurable when brands reach out to their influencers (customers and advocates). Here’s what you do:
First, create a compelling offer. Then, get your channels ready to share – email, website, social media, offline [...]
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Is your blog out of sync with your email marketing channels? Too often, we see blog and email elements on separate tracks, like two dancers, in different rooms, dancing to different music. There are many ways to integrate the two marketing elements – and many benefits. Here are seven ways you can integrate your blog with your email marketing efforts.
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4 out of 5 active Internet users visit social media and blogs. Social networks and blogs account for nearly a quarter (22.5%) of the time Americans spend online.
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The way businesses communicate with their contacts is changing rapidly. Until recently, businesses have been able to create one message and distribute it to a large group of recipients. But that strategy seldom nets positive results any more, as recipients have become accustomed to a more personalized approach and expect marketing messages that meet their [...]
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Retailers, marketers and children around the world are gearing up for a big holiday season. Make sure your email and online marketing stand out — and get results — this holiday season. 1. Get Started Early I remember one year we shopped for Christmas dinner on Christmas day. Nothing wrong with roast chicken and frozen [...]
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When email and social media combine forces, the results can be remarkable. Marketers that take advantage of using social media to highlight their email marketing content and provide incentive for opt-in will find that many social connections will willingly sign-up for an email subscription. And just as social media can benefit email, email can benefit [...]
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Social media presents a wealth of new opportunities for marketers. Many find it has a lot of value in their marketing mix. But when compared to email marketing, does social deliver? Even with all the great options social marketing presents, email marketing still seems to have many advantages over social media. Here’s a list of [...]
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Is spending time on social media worth it? It's a question many marketers are asking themselves. Some businesses have an easier time calculating their return on investment with social media, but other businesses, particularly B2B and service-based companies, struggle with determining if their social media efforts are worth their investment in resources and technology.
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Over the past few months I've been asked several times what blogs I read and which ones I would recommend to others. Even though everyone will find value from different sources, there are many blogs that consistently deliver quality content.
I've attempted to list a handful of the best blogs in several categories. This should provide a starting point for those interested in the various topics. Experienced marketers probably already know most of these, but hopefully you'll find a few more to add to your RSS feed.
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With all the timely information available to marketers through blogs and social channels, books tend to get lost in the mix. However, there are a number of books that provide insight into marketing and social media that are relevant to today’s marketers and should stand the test of time. Here’s a list of 9 books that Internet marketers may want to put on their reading list:
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