4 out of 5 active Internet users visit social media and blogs. Social networks and blogs account for nearly a quarter (22.5%) of the time Americans spend online.
It’s 2012, and social media is old hat. Most adult Americans with Internet access use Facebook, and a whole lot of us use Twitter and other social media. According to a Mashable study, 58% of us have liked a brand on Facebook, while 39% of us have tweeted about a brand. See the cool Mashable [...]
27 million pieces of content are shared each day. Content sharing is an activity done by everyone- men and women across all age groups. So if you’re looking to encourage sharing in your campaigns, are there tactics you can use to increase the share? Does email sharing outperform social sharing or vice versa? According to [...]
As we kick of the new year it's interesting to see what industry experts feel will be the next big trends in online marketing. Here's a list of 11 posts that predict what's in store for social media, location based services, online video, search and more.
According to a recent Forrester survey, social growth is slowing (or at least taking a breather) in most categories.
Compared to previous quarters, Q2 of 2010 saw “joiners” continue to grow rapidly. (“Joiners” are social network participants; they inhabit the rung of the social ladder above “spectators,” meaning they maintain social network profiles and visit social media sites, but don’t have their own blogs, tag content or Tweet a lot.) The rest of the categories are stable or declining. For the first time, the “spectator” group (users who reads blogs and listens to podcasts but do not actively participate in social media) is shrinking.