Emerging Mobile and Social Business Trends: 4 Takeaways from SXSW

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Mobile and social are still hot topics at SXSW- likely because they are rapidly changing the way we do business. Many organizations are implementing mobile and social tactics, tools and processes, and those changes have an impact on corporate culture and the bottom line.

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Online Lead Strategy for the Insurance Industry

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With social media channels and email it is now easier now then ever to secure prospects for insurance products or recruiting. But, what about pre-qualification of those leads? In five easy steps you can create a strategy program that produces pre-qualified leads for your insurance agency sales force or candidate leads for recruiting staff.

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The Future Is Unwritten: 2012 Trends and Predictions

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In 2012, the world population will hit 7 billion, and 2.5 billion people will use the Internet. 60% of Americans will check the news online. One in two Americans will have a mobile device. Facebook will go public. You will use your smartphone to do more. Another twentysomething will become a billionaire. The US, Greece, [...]

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Multi-Channel Measurement: 6 Tips

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We recently discussed the multi-channel marketing gap and how marketers can start moving toward a more integrated multi-channel mix. The next step is how, when and what to measure. It’s not so easy. Only 20% of retailers can quantify the impact of multi-channel marketing (Aberdeen Group). A lot of us are deluged by tracking stats [...]

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Mind the Gap — Multi-Channel Marketing Success

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There’s a gap between today’s multi-channel customer and too many marketers that don’t use or can’t measure multi-channel marketing. Most of us have mobile devices and use social media regularly.  25% of American mobile Web users are mobile-only (mobiThinking). Meanwhile 46% of US smartphone and tablet users plan to make holiday purchases via mobile devices [...]

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Email: The Cornerstone of Online Marketing

Email is still the lingua franca of the Internet. Different types of users, different modes and media, new platforms and mobile devices, but one thing remains a constant: everyone uses email. It follows then that email is the cornerstone of online marketing. Wherever your online marketing efforts go, they will have an email component, will [...]

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