Email: The Cornerstone of Online Marketing

Email is still the lingua franca of the Internet. Different types of users, different modes and media, new platforms and mobile devices, but one thing remains a constant: everyone uses email. It follows then that email is the cornerstone of online marketing. Wherever your online marketing efforts go, they will have an email component, will [...]

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4 Tactics to Increase Email Effectiveness

Email means many different things to marketers. Some marketers see it as a branding opportunity, others view it as a cost-efficient marketing channel and others view it as a form of retention. It’s one of the few channels where your contacts have provided permission for you to contact them directly.

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Social Media Integration Guide

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With the growth of social media, marketers are integrating and measuring social media within other online channels, especially websites and emails. Focusing on Facebook, Twitter and LinkedIn the following overview outlines some of the options you have to integrate social media channels within the online layer of your business.

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Inbound Marketing Summit: Day 2 Highlights

Inbound Marketing Summit

The Inbound Marketing Summit is THE event for inbound marketers. Here’s the recap of several of the Day 2 sessions with key points, videos and slide presentations.

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Inbound Marketing Summit: Day 1 Highlights

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The Inbound Marketing Summit is THE event for inbound marketers. Here’s the recap of several of the Day 1 presentations with the key points, links and resources for each.

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Going Mobile

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The mobile space is growing, expanding and evolving, raising a lot of questions and presenting a range of opportunities for marketers.

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How H&R Block Finds Success With Online Community [VIDEO]

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Zena Weist provides insight on how H&R Block is using social community to increase customer retention. H&R block created the Get It Right Community Forum where 1,000 tax pros answer customer questions on the web site or via the iPhone app. The relationship is 1 to 1, and the question and answer conversation can continue until the customer is satisfied.

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3 Private Social Community Options for B2B Companies

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Rethinking B2B Email

With the rise in social media, B2B marketers need to rethink how they use email marketing. Email marketing has largely been either a passive experience, like sending newsletters, or one of driving conversions. But rarely has its goal been driving conversation. To be effective, email will need to evolve. It must engage readers and encourage [...]

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Be Relevant to Your Recipient (not the Sender)

Marketers research the most effective delivery dates and times to gain maximum email value. However, not many marketers thoroughly consider the content of their message as it relates to the reader. To gain maximum value from your campaign, you need to hit your audience with a message that relates to them – in a communication [...]

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